3 Ngấn Mid-Autumn Gift Set

The 3 Ngấn brand concept embodies a dialogue between past and present, drawing inspiration from the elegance found in Mai Trung Thứ’s portrayals of Vietnamese women. It embraces a prism like layering of culture and memory, where nostalgia meets modernity, shaping an identity that feels refined, evocative, and deeply artistic.

Visual elements that tell a story

The 3Ngấn graphic system brings together iconic fan shapes, tea-smoke textures, and abstract female figures. Combined with delicate grain and noise effects, these elements create a signature style-modern yet nostalgic-that makes the brand instantly recognizable and emotionally engaging across every touchpoint.

A hazy sense of nostalgia

The 3 Ngấn mooncake packaging is imagined as a fan, unfolding like the jewelry chests of Vietnamese women in the past. A luminous gem glows within, inspired by lantern light and the full moon of Mid-Autumn. The design celebrates elegance, heritage, and a glowing spirit that connects generations through festive enchantment.

Mooncake packaging that celebrates culture and contemporary art

The 3 Ngấn mooncake box is designed as a refined fan shape, symbolizing both elegance and celebration. Inside, each mooncake is placed within hexagonal holders, creating a sense of order and harmony. The vibrant purple palette is enriched with modern graphics silhouettes of women, radiating patterns, and subtle textures  blending tradition with contemporary artistry. More than packaging, it becomes a keepsake that evokes stories, culture, and the festive spirit of Mid-Autumn.

Crafting Mid-Autumn memories through elegant tea packaging

The 3 Ngấn tea box embodies elegance and cultural storytelling. Its hexagonal design recalls vintage jewelry cases, while vibrant purple and golden tones evoke the festive glow of Mid-Autumn nights. Inside, the fan-shaped arrangement of tea boxes symbolizes unity and blessings, turning each unboxing into a refined and memorable experience.