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HomeCollective Insights

Collective Insights

Explore design, culture, and tech through our lens, and a playground for ideas worth building on.

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Featured articles

Colorful crystalline logo design with reflective surfaces and a modern aesthetic. Perfect for branding or creative projects.

Opinion

Branding is Not Your Logo. It Never Was.

06/01/2025 — by Minh Nguyen
Brand Story – The art of telling a story for yours brands

What Is?

Brand Story – The art of telling a story for yours brands
07/09/2025 — by Thanh Nguyen
Key message - Speak what they need, not what you sell

What Is?

Key message - Speak what they need, not what you sell
07/09/2025 — by Thanh Nguyen
No pitching - How do we stay competitive?

CDA Approach

No pitching - How do we stay competitive?
06/23/2025 — by Thanh Nguyen
Young girl in a pink outfit surrounded by vibrant flowering plants. She is the character Chihiro from the movie "Spirited Away" by Studio Ghibli

Building ethical brands in the age of AI
06/02/2025 — by Minh Do

Our latest ideas

23 articles

Colorful crystalline logo design with reflective surfaces and a modern aesthetic. Perfect for branding or creative projects.

Opinion

Opinion

Branding is Not Your Logo. It Never Was.
06/01/2025 — by Minh Nguyen
Blocks labeled with Agile, Waterfall, Creativity, Execution, and Strategic on a blue background, representing project management concepts.

Opinion

Opinion

Agile for Creativity? Let’s Be Honest
06/01/2025 — by Minh Nguyen
Celebratory mural featuring "30" with black and red graphics, set against a patterned wall backdrop.

Press

Press

Marking a Milestone: A Symbol for 30 Years of Vietnam–UAE Relations
06/02/2025 — by Minh Nguyen
Two abstract hands reaching towards each other, illuminated by a soft gradient light, conveying themes of connection and authenticity.

Why brand authenticity is the new currency?
06/02/2025 — by Minh Do
Abstract cubes arranged in a 3D pattern on a pink digital background, representing concepts in AI and technology.

Do brands still need branding agencies in the age of AI?
06/02/2025 — by Minh Do
Young girl in a pink outfit surrounded by vibrant flowering plants. She is the character Chihiro from the movie "Spirited Away" by Studio Ghibli

Building ethical brands in the age of AI
06/02/2025 — by Minh Do
Dynamic branding design featuring colorful patterns and bold graphics, showcasing various artistic styles and elements.

Dynamic branding: a new system for relevance and reach
06/12/2025 — by Minh Do
Creative brief - roadmap to success or just a boring doc?

Opinion

Opinion

Creative brief - roadmap to success or just a boring doc?
06/13/2025 — by Thanh Nguyen
Sustainable brands – going green or just wearing it?

Opinion

Opinion

Sustainable brands – going green or just wearing it?
06/12/2025 — by Thanh Nguyen
How partnership agencies build sustainable value together

CDA Approach

CDA Approach

How partnership agencies build sustainable value together
06/09/2025 — by Thanh Nguyen
Design without strategy? Don’t let creativity become chaos

Opinion

Opinion

Design without strategy? Don’t let creativity become chaos
06/11/2025 — by Thanh Nguyen
The power of branding and storytelling for your business

Opinion

Opinion

The power of branding and storytelling for your business
06/14/2025 — by Thanh Nguyen
No pitching - How do we stay competitive?

CDA Approach

CDA Approach

No pitching - How do we stay competitive?
06/23/2025 — by Thanh Nguyen
"Diagnosing" healthcare branding - Facing barrier to growth

"Diagnosing" healthcare branding: Facing barrier to growth
06/15/2025 — by Thanh Nguyen
Audience engaged in a panel discussion in a modern seminar room with a projector screen and digital displays.

Inside NY Tech Week: How brand strategy is evolving in the age of AI
06/17/2025 — by Minh Do
CDA logo before and after the rebrand

Opinion

Opinion

How do you know when your brand is ready to rebrand?
06/25/2025 — by Thanh Nguyen
The CDA process - A collaborative flow from idea to strategy

CDA Approach

CDA Approach

The CDA process - A collaborative flow from idea to strategy
06/30/2025 — by Thanh Nguyen
Logo design process

CDA Approach

CDA Approach

Logo design process - From idea to brand signature
06/23/2025 — by Thanh Nguyen
Auker Project

Opinion

Opinion

Does your brand identity go beyond just looks?
06/29/2025 — by Thanh Nguyen
Brand loyalty - A long-term investment for brand growth

What Is?

What Is?

Brand loyalty - A long-term investment for brand growth
07/07/2025 — by Thanh Nguyen
Panasonic with the tagline "ideas for life"

What Is?

What Is?

Tagline - The commitment that speaks for your brand
07/09/2025 — by Thanh Nguyen
Key message - Speak what they need, not what you sell

What Is?

What Is?

Key message - Speak what they need, not what you sell
07/09/2025 — by Thanh Nguyen
Brand Story – The art of telling a story for yours brands

What Is?

What Is?

Brand Story – The art of telling a story for yours brands
07/09/2025 — by Thanh Nguyen