Coeus Collective

Inspiring the next wave of entrepreneurs through insight, creativity, and community.

Overview

Translating entrepreneurial insights into a living and scalable brand experience

Coeus is a Manhattan-based media and education platform reshaping how the next generation engages with entrepreneurship. Through podcasts, newsletters, and social storytelling, they’ve built a space where ambition feels accessible—less textbook, more real talk.

With a growing audience of early-stage founders and Gen Z self-starters, Coeus approached CDA to help translate their momentum into a scalable brand system—one that could evolve with their content, reflect their creative voice, and align with a culture that values curiosity, clarity, and community.

Client
Coeus Collective
Year
2024
Industry
Creative & Media
Finance & Professional Services
Scope
Digital Experience & Website
User Experience
Brand Identity

Opportunity

A Prism for Possibility

Coeus needed to strike a delicate balance: being approachable and fun, while still delivering meaningful insight and education. For a generation that values authenticity over authority, that tension wasn’t a problem - it was the brief.

Our strategy was to position Coeus as a lens - one that amplifies diverse perspectives, sharpens entrepreneurial thinking, and makes the journey feel accessible without losing depth. The brand had to feel as dynamic and multifaceted as its audience, transforming curiosity into action and community into shared momentum.

Coeus is a media platform making entrepreneurship more relatable and inspiring for the next generation.

LOGO DESIGN

The Coeus logo captures the spirit of modern entrepreneurship - confident, curious, and collaborative.

Named after the Greek Titan of Wisdom, Coeus carries a legacy of insight and intellect. In reimagining their logo, we drew from that origin - refining their original owl mark into a stronger, more intentional symbol of vision, clarity, and creative intelligence.

The updated logo brings structure to the brand’s bold ideas while preserving its accessibility. Intelligent yet approachable, the mark now serves as a visual anchor - designed to inspire trust, signal growth, and evolve alongside the community it represents.

The new Coeus logo features a bold owl symbol representing vision clarity and creative intelligence

Coeus's visual motif system design is applied to key content series such as Brand Blueprints, Legacy Lounge and Coeus Podcast.

CHALLENGES

Finding the right balance between mysticism and scientific elements

A key challenge in designing for HOROS was finding the right balance between mysticism and scientific elements, leveraging Eastern influences to create a unique identity. Additionally, it was crucial to craft a trustworthy and safe vibe, addressing the concerns of a public often facing personal anxieties.

COLOR SYSTEM

Coeus' brand color palette features a wide spectrum of hues inspired by the prism effect of crystals.

VISUAL MOTIF

Visual system built to reflect and amplify

The visual language draws from the idea of the prism -transforming a single beam of insight into a spectrum of entrepreneurial possibilities. This became the foundation for a flexible graphic system that mirrors Coeus’s role in collecting diverse perspectives and amplifying them into action.

Layered transparencies, shifting gradients, and modular layouts give the brand a sense of movement, reflecting the dynamic, ever-evolving nature of early-stage entrepreneurship.

$Colorful geometric prisms displaying vibrant light refractions against a black background.$

Bold blue poster featuring the text: "Are You A Founder, Creator, Or Innovator? Create with us!" from Coeus Collective.

Smiling woman promoting entrepreneurship in a vibrant blue poster for an event on August 21, 2024.

Triangular crystal on a dark blue background featuring the words "Inspire," "Create," and "Educate" in bold white text.

Cinematic poster for "Coeus," featuring vibrant colors and text about dubbing technology and Tim Lupo, CEO of DeepTune.

"Collaborative meeting with a presenter discussing diverse voices and visions, surrounded by engaged audience members."

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Blue tote bag featuring Coeus identity motifs with the text, "Are you a founder, creator, or innovator?"

Visual motifs from the Coeus identity applied to everyday items like tote bags.

Navy blue t-shirt featuring Coeus branding with text: "Are You A Founder, Creator, or Innovator?" on the back.

The shirts are designed based on Coeus' brand identity.

Illuminated billboard displaying "Redefining The Future" with a colorful light beam, branded by COEUS at a modern urban setting.

Website

A hub for insight, and entrepreneurial energy

We designed the Coeus website as a flexible digital system - built to support a diverse mix of content including podcasts, insights, and community-driven stories. Structured yet expressive, the site reflects Coeus’s dynamic mission and media-first strategy, serving as a central hub for learning, inspiration, and engagement.

Website design mockup showcasing a modern interface for an entrepreneur-focused platform, featuring vibrant colors and engaging sections.

Collage showcasing entrepreneurship themes with diverse individuals; features Katrin Kaurov and Martins Udotai, CEOs.

Coeus banner inviting collaboration with sponsors, student entrepreneurs, and content creators.

MEDIA PLATFORM

Podcast Platform Focus

At the heart of the experience is a media platform built to scale. The site highlights Coeus’s diverse production capabilities, positioning them to connect authentically with their audience and communicate their value clearly to partners and investors alike.