Born in Harlem, REMEMNOIR is a living archive of Black womanhood.
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Overview
REMEMNOIR is a premium stationery and memory-keeping brand based in the United States. The brand's name is a blend of "remember" and "noir" signaling both the emotional act of remembrance and Black identity.
The brand’s purpose is both emotional and archival: to become a meaningful tool for reflection, self-expression, and cultural legacy.
Products include planners, journals, heirloom books, memory books, and accessories. The brand will launch digitally with an eCommerce platform, and the visual identity needs to function across packaging, social media, and physical product formats.
Dominique is personally invested in ensuring that her brand feels mature yet expressive, rooted in nostalgia but far from cliché or childish. Every design decision must be intentional, narrative-driven, and reflective of the tagline “Ourchive of Culture”.
OUR APPROACH
The design approach for REMEMNOIR is grounded in four key principles that shape its cultural and emotional depth.
First, reframing self-worth through story by authoring and preserving their own narratives, the Black community reclaims pride and affirms identity.
Second, memory as cultural power positions remembering not as nostalgia but as an act of self-definition and empowerment. Third, the project embraces a generational lens, transforming memory from something personal into a living legacy passed through time and kinship.
Finally, inspired by the spirit of Harlem’s village table, Rememnoir creates a communal space where stories are shared, culture is honored, and remembrance becomes a collective creative force.
CONCEPT
Memory is the foundation of who we are. In a world that’s constantly moving forward, too often leaving us behind, REMEMNOIR gives memory its rightful place. It’s not just about recalling the past; it’s about preserving what matters for future generations.
At the core of this concept is the empowerment of Black women through the act of memory-keeping. REMEMNOIR is a cultural archive that acknowledges the profound impact of every moment, story, and experience.
LOGO DESIGN
The REMEMNOIR logo combines the elegance of an italic serif for "remem" with the strength of a bold sans-serif for "NOIR," symbolizing the brand's fusion of nostalgia and modern empowerment. This contrast reflects REMEMNOIR's mission to preserve Black womanhood and cultural legacy, creating a timeless yet powerful identity that celebrates both intimacy and resilience.
GRAPHIC SYSTEM
The color palette draws inspiration from the vibrancy, creativity, and emotional richness of Black culture. Each tone embodies a distinct layer of expression - Hopeful Blue evokes aspiration and forward movement, Blush Pink conveys warmth and humanity, while Sunny Gold and Bold Orange capture the spirit of celebration, rhythm, and artistic energy deeply rooted in the community. Vibrant Green symbolizes renewal and growth, and Noir Black anchors the palette with depth and cultural strength.
In harmony with this palette, the pairing of Asterisk Sans Variable and Schibsted Grotesk creates a visual language that is both contemporary and grounded. Asterisk Sans brings expressive, character-driven energy, while Schibsted Grotesk offers clarity and structure — together reflecting the duality of heritage and modernity that defines the Rememnoir identity.
VISUAL MOTIF
The visual language of REMEMNOIR draws heavily on editorial and collage aesthetics, creating a layered, dynamic experience that reflects the multi-dimensional nature of memory.
Bold color blocks, textured papers, and hand-drawn illustrations evoke the tangible, intimate nature of memory, aligning with the brand’s focus on preserving and empowering Black womanhood and individuality.
APPLICATION
The graphic system extends across all brand touchpoints to create a cohesive and expressive identity. Bold typography, layered textures, and vibrant colors come together to evoke a sense of rhythm, creativity, and cultural pride. From packaging and stationery to digital platforms and printed materials, every application reflects REMEMNOIR’s balance between heritage and modernity. The design language invites storytelling - transforming each product into a meaningful vessel for memory, expression, and connection within the community.
PRODUCTION DIRECTOR
Minh Nguyen
CREATIVE DIRECTOR
An Bui
PARTNERSHIP
Kathy Nguyen - Tran
PRODUCER
Thai-Yves Bui
BRAND STRATEGIST
Minh Do
BRAND DESIGNER
Quyen Le
PROJECT CURATOR
Duy Nguyen
