We Create Content

A bold editorial identity that localizes with spice and redefines “Made in Vietnam.”

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Overview

Reimagining how global brands connect with Vietnam

We Create Content (WCC) is an editorial agency that helps global brands speak with authenticity in Vietnam - bridging cultures through sharp, localized storytelling. Known for their work with names like Netflix, Adidas, Vespa, and Traveloka, WCC brings a fresh editorial voice that challenges surface-level narratives and taps into real cultural nuance.

CDA partnered with WCC to reimagine their brand identity - transforming it into a bold, dynamic visual system that reflects their unique role as a cultural connector. Inspired by the editorial nature of their work and the linguistic quirks of Vietnamese, we created a brand system that’s as expressive and opinionated as the stories they tell.

Client
We Create Content
Year
2022
Scope
Brand Identity
Digital Experience & Website

OPPORTUNITY

Shaping stories with a Vietnamese accent

Our challenge was to express WCC's bold, witty editorial voice without leaning on tired cultural clichés about Vietnam. We found the answer in the everyday language of its audience - a natural mix of Vietnamese and English known as “Viet-lish.” Inspired by this hybrid tone, we used Vietnamese accent marks as key visual elements, turning them into a symbol of identity, humor, and local flavor.

Colorful moodboard collage featuring vibrant patterns, traditional costumes, and artistic elements, showcasing cultural aesthetics.

LOGO DESIGN

A logo that speaks like WCC

The WCC logo features the Quincy CF typeface, chosen for its legibility, versatility, and timeless editorial charm. Its clean, approachable style reflects WCC’s commitment to clear communication, while its flexibility speaks to the brand’s dynamic role in a fast-moving content landscape.

The reduced spacing between the ‘W’ and ‘C’ hints at WCC’s bold, collaborative nature-tight-knit, disruptive, and unafraid to challenge convention.

Color swatches featuring Light Red, Vivid Orange, Lemon Yellow, Bubblegum Pink, Cool Green, Royal Blue, Night Purple, and Dark Blue.

VISUAL MOTIF

Designing with the rhythm of language

We turned Vietnamese diacritics into a core visual language that captures the rhythm and character of language itself. These motifs echo WCC’s editorial spirit and carry the rhythm and tone of spoken language into the brand voice, bringing movement, character, and a strong sense of personality. This approach helped WCC have a visual identity that feels both familiar and distinct, deeply rooted in Vietnamese culture, while speaking in a way that’s clear, modern, and full of character.

VCC graphic featuring the text: "Content that speaks global ideas with local insights" on a vibrant pink background.

Colorful party scene featuring people enjoying themselves with drinks, highlighting content creativity with the tagline "We create content with an accent."

Colorful abstract shapes with the word 'Content' displayed prominently, creating a dynamic visual for creative projects.

Fashion-forward model wearing a snake-print bomber jacket and vibrant green pants against a colorful graffiti background.

Text graphic emphasizing "Content with an accent & a voice that embraces change," highlighting creativity and adaptability.

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BRAND APPLICATION

Bringing the editorial voice into everyday moments

WCC’s identity expands across everyday touchpoints, bringing the brand into daily life in a way that feels natural, personal, and purposeful. WCC's editorial spirit gently weaves through daily experiences, shaping a brand presence that feels familiar, grounded, and rooted in local culture, capturing the spirit of a modern, confident Vietnam.

Colorful WCC-branded mugs and a laptop adorned with playful stickers in vibrant colors, showcasing creative design.

VCC tote bag in purple and yellow hanging on a metal fence at night, showcasing a vibrant design.

WEBSITE DESIGN

A bold platform for a bold voice

WCC’s website brings its bold editorial voice online - with high-contrast colors and a layout that feels sharp, vibrant, and full of character. Designed as more than a content hub, it supports WCC’s multi-format storytelling, including podcasts that share insight, spark dialogue, and build deeper connections with its community.