For WeWell, we reimagined the packaging system with a fresh, unified visual language. The design amplifies the brand’s spirit of rejuvenation, delivering a crisp, modern aesthetic that resonates with today’s health-conscious consumers.
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Overview
WeWell entrusted us with redesigning their packaging system to better reflect the brand’s mission of offering refreshing drinks made from natural, health-boosting ingredients. Our approach focused on creating a cohesive, modern identity that highlights purity, wellness, and vitality. Through clean visuals and thoughtful design details, the new packaging communicates both freshness and credibility, inviting consumers to connect with WeWell as a brand that champions balance and well-being in every sip. This transformation brings clarity and consistency across the entire product line.
CHALLENGE
Before the redesign, WeWell’s packaging faced several challenges that limited its impact. The overall system lacked consistency, resulting in a fragmented brand presence across products. Key natural ingredients—central to WeWell’s health-focused identity—were not visually emphasized, making it difficult for consumers to recognize their value at first glance. Additionally, the existing designs blended too easily with conventional soft drinks on the market, causing confusion and reducing the brand’s ability to stand out as a refreshing, nature-inspired choice.
CONCEPT
The new WeWell packaging embraces the Biological Sketch concept, drawing inspiration from nature’s organic forms and the purity of its ingredients. Hand-drawn botanical illustrations highlight key natural elements, creating an authentic, crafted feel that reflects the brand’s health-conscious values. Combined with a modern layout and clean typography, the sketches bring both artistry and clarity, ensuring the core ingredients stand out at first glance. This design language not only conveys freshness and vitality but also establishes a unique, memorable identity that distinguishes WeWell from conventional beverages.
APPLICATION
The application of WeWell’s new packaging brings a refreshing sense of renewal and harmony across the entire product line. With a unified visual system, the brand achieves greater consistency while standing out on shelves with a distinctive, modern look. Key natural ingredients are now highlighted through clear illustrations and refined design details, ensuring their health benefits are instantly recognizable. This transformation not only elevates the brand’s identity but also strengthens its connection with consumers seeking refreshing, nature-inspired beverages that embody balance and vitality.
Production Director
Minh Nguyen
Creative Director
An Bui
Partnership
Daisy Nguyen
Producer
Thai-Yves Bui
Visual Designer
Nam-Bao Tran
Illustrator
Hien Do
Project Curator
Duy Nguyen
