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Branding
18 articles
Date (newest)
What Is?
What Is?
A key message is a choice about what to make clear
07/09/2025 — by An Bui
What Is?
What Is?
A brand story is the meaning behind the choices
07/09/2025 — by An Bui
What Is?
What Is?
A tagline is a compact promise, not a decoration
07/09/2025
What Is?
What Is?
Brand loyalty is built through repeated proof
07/07/2025
CDA Approach
CDA Approach
CDA’s process is a shared way of making decisions
06/30/2025
What Is?
What Is?
Brand identity is a system for recognition and behavior
06/29/2025
Opinion
Opinion
Rebrand when the business has changed, not when the logo feels old
06/25/2025
CDA Approach
CDA Approach
CDA does not pitch. We build conviction together.
06/23/2025 — by An Bui
Opinion
Opinion
A brand story is not a script
06/14/2025
What Is?
What Is?
A creative brief is a decision, not a form
06/13/2025
Opinion
Opinion
Sustainability is a practice, not a brand costume
06/12/2025
Dynamic branding: a new system for relevance and reach
06/12/2025
CDA Approach
CDA Approach
Partnership is a capability, not a service model
06/09/2025
Building ethical brands in the age of AI
06/02/2025 — by An Bui
Why brand authenticity is the new currency?
06/02/2025
Do brands still need branding agencies in the age of AI?
06/02/2025
CDA Approach
CDA Approach
A diplomatic symbol must carry a relationship
06/02/2025
Opinion
Opinion
A logo is a signal, not the brand
06/01/2025 — by Minh Nguyen
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